Pala Casino

“IT’S ANYBODY’S GAME!”

Seasonal Promotion

 

Challenge:

How do you illustrate that a football promotion is not just for the hardcore football fans — but a contest anyone can play and win?

 

Solution:

You start putting random people in football helmets. Not only is it funny, but offbeat — yet appealing — for the audience, as evidenced by the promotion’s success.

 

Campaign elements:

Print ads

In-house collateral

Signage

Television and radio

Online

Direct mail