“INVEST IN YOU”
One of California’s largest banks needed a serious brand update.
By combining a design theme and compelling tag line the brand firmly positions itself among it’s competition.
The idea of a bank centered around “You” seems obvious, but had never been quite articulated so clearly.
With a design that harkened back to the print outs of old, and visuals of the people of California, this campaign became very visible and put Union Bank in step with their market.