What motivates me is the idea that every project is essentially a customer touch point. A potential connection. A chance to communicate. An opportunity to further a brand. The Work.

Are you who you think you are? What’s the perception of you in the mind of the consumer? Do you make them feel comfortable? What position can you hold in the market place? What differentiates you?
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What’s the big plan? What’s your message? Is what you offer of value? Are you aware of the best ways to reach your audience? What is the time frame? Do you know their habits? What do you want from them?
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How are you going to get their attention. What’s your voice. What’s your overall image? Is your message clear and on point? Are you focused on your target market? Is the execution consistent? Are you furthering the brand?
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