“IT’S ANYBODY’S GAME!”
Seasonal Promotion
Challenge:
How do you illustrate that a football promotion is not just for the hardcore football fans — but a contest anyone can play and win?
Solution:
You start putting random people in football helmets. Not only is it funny, but offbeat — yet appealing — for the audience, as evidenced by the promotion’s success.
Campaign elements:
Print ads
In-house collateral
Signage
Television and radio
Online
Direct mail