“NEW GROUND”
New Company Launch Campaign
Challenge:
Take a traditional tank company and turn them into a hi-tech company. A company based on computer power rather than steel power. More importantly change perceptions and present them as a knowledgeable, experienced player in a new market.
Solution:
Portray the company as the future of warfare. To introduce this new way of looking at things for a company grounded in the stars & stripes, these ads were produced to get people thinking differently.
Project included:
Print ads
TV
Logo development
Tagline