“PLAY”
Branding Campaign
Challenge:
San Diego’s true gamblers’ casino wanted to cut through the clutter of gaming promotions. A key part of the message: the core audience was serious about playing, a mindset that is consistent with most true gamblers.
Solution:
Boiling the experience down to what makes gambling exciting, the “Play” campaign captured the point of contact where anticipation meets excitement. This branding campaign spoke clearly to their customer.
Project included:
Print Ads
TV
Radio
Billboards
Website development
In-casino signage
Collateral materials
Ballpark signage
Vehicle wraps
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