An industry leader in data storage needed a campaign that clearly identified what they offered and solidified them as an industry mainstay.
How do you elicit the fear of losing data and emphasize the need for keeping your data safe? Sometimes the answer is right in front of you, everyday. Simply put, “Save” in the ever present drop down menu. What could be better than owning the one icon that everyone uses? The end result? A simple campaign that could be placed in multiple layouts and mediums to instantly communicate core strengths and offerings.