The never ending question of “Who are we?” Sitting down and beginning the process of answering who you are, what you want to be and what you really can deliver on can be a daunting task. It’s much easier when you have someone that can ask the hard questions, tear down the walls and guide the process.
Brand Strategy, Positioning, Marketing, Brand Guide Creation
Taking the good, bad and ugly and getting to a message that resonates with your audience. Big picture thinking. The part of this business that is the front row seat, the first plate served or the fresh box of crayons. Especially when you have carte blanche to explore and create.
Concept Exploration, Campaign Development, Marketing Strategy, Promotional Brainstorming
The other half of a good concept is the visual representative of that idea. From layout to photography, there is great satisfaction in developing the visual side of communication. You only get one chance to make a good impression.
Campaign Layout, Creative Development, Photo Shoots, Resource Management, Presentation
Proof is in the details. What helps communicate a brand is what makes up the touch points that further the brand. From sales collateral to web banners, it’s the art of carrying the brand through all mediums in a consistent and creative way.
Logo Design, Print Design, Online Design, Signage, Packaging, Promotional Elements
Offline Marketing (Print/TV/Radio)
Everything that makes up the brand experience aside from online. From television to door knob hangers, offline marketing is the presentation of your brand and its messaging. Knowing these mediums and what works best when communicating in them is something that only comes with experience.
Television, Billboard, Print, Direct Mail, Collateral, Promotional Items, Signage, Tradeshows
Online Marketing “Web”
The go to medium that challenges all conventional practices, but offers opportunities and measurements that did not previously exist. Understanding the positives but also the negatives is the challenge here. In the end, it still boils down to knowing who you are, who you want to talk to and why.
Web Design, eBlasts, eNewsletters, Banner Ads, SEO, PPC, Analytics
Communicating client needs and creative solutions is all part of a days work. Solid research, analysis and creative input guide the process and ensure effective communication.
Creative Input, Time and Resource Management, Client Services, Estimating, Budgeting
Compelling copy is critical to achieving an effective message. The ability to quickly come to an understanding of a client’s products and services is fundamental to the creative process. Exposure to different markets with various challenges gives us the chops to get to the point.
Headlines, Copywriting, Editing, Concepting
Having the resources and skills to get the job done is paramount. This is the step that ensures that the communication is effective and done in a timely manner. Knowing the various mediums and their requirements is critical to efficient and cost effective production.
Traffic, File Management, File Setup, Photo/Illustration Manipulation, Resource Coordination