“IT’S LIKE AFRICA, ONLY CLOSER”
Seasonal Promotion
Challenge:
The San Diego Zoo’s Wild Animal Park needed a campaign that would capture the experience of their unique animal encounters and exhibits.
Solution:
Tap into the emotions of being on safari. Speak to the excitement of seeing animals in a more natural setting, while reinforcing the closeness and reality of the park.
Project included:
Print ads
TV
Radio
Billboards
Collateral