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Blog Archives

Who’s going to write it?

Who will write it? That’s the first question to ask before jumping into blog world. So many companies want to set one up but haven’t really thought through who exactly is going to be responsible for the content. Who will generate the ongoing SEO friendly posts necessary to make the blog relevant, compelling and effective as a marketing [...]

Compassionate Eye Foundation

CEF is a volunteer organization that generates revenues in support of education, health and economic sustainability programs worldwide. Our unique funding model is not donation based. Instead, revenue is generated by royalties earned from the sale of stock images through our partner Getty Images. Essentially, every dollar put into the production of these images is [...]

SEO. Don’t get me started.

I now know the meaning of SEO. Scam. Not to be too harsh but does anyone really know why they are paying for SEO. Having recently done research on the topic for a client, it has become apparent to me that it’s the latest in “I just gotta have it, cause everyone else has it, [...]

Arial my new favorite font. Who knew?

It’s amazing how many fonts there are to choose from these days. Come a long way since the system fonts on the Mac SE with whopping 9 inch monitor and no world wide web. But has it? Thanks to html, web browsers and various platforms we are back to just a handful fonts. Bottom line, [...]

Ad Club Centennial Bash

Saw a lot of old faces. Literally. Kidding aside, the San Diego Ad Community is a quirky thing. We want so much to be a big city ad hub, unfortunately there just isn’t the client base or the need for anyone outside San Diego to look all the way down here for ad help. But [...]

Transitioning out of a big agency.

So the big agency mentality doesn’t work for everyone. What’s been interesting about dropping out of that environment and back into the freelance/consulting world is that advertising as a whole has changed. Big agency mentality and work systems are being challenged. With the recent economic melt down it seems clients are getting more savvy at [...]

Diving into the non-profit world.

Well, who knew working for a non-profit was like herding cats. Not I. As the newly appointed Communications Chair of Compassionate Eye Foundation, I am learning to wrangle with the best of them. A foundation my friend Robert Kent started six years ago, it has proven to be a great experience in keeping a lid [...]