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Who’s going to write it?

February 7, 2013, by Doug Moore

Who will write it? That’s the first question to ask before jumping into blog world. So many companies want to set one up but haven’t really thought through who exactly is going to be responsible for the content. Who will generate the ongoing SEO friendly posts necessary to make the blog relevant, compelling and effective as a marketing communications hub? Example A – Me. I set up a blog which I envisioned to be an ongoing source of information  and showcase of my latest accomplishments – but ultimately the actual accomplishing of these accomplishments became the priority. Lesson learned. Proof of what I now discuss with all clients when I hear the words – “I think we need a blog.” Like any other social media forum it takes time, resources and dedication to make it an effective tool for communicating your services.


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