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Transitioning out of a big agency.

June 2, 2011, by Doug Moore

So the big agency mentality doesn’t work for everyone. What’s been interesting about dropping out of that environment and back into the freelance/consulting world is that advertising as a whole has changed. Big agency mentality and work systems are being challenged. With the recent economic melt down it seems clients are getting more savvy at trimming the fat. And in turn, one must learn to operate lean and mean. Welcome the virtual agency. The “sure we can do that” agency. A “we only need a few days and a couple K and we’ll get ‘er done,” coffee shop agency. Kinda fun. Not sure what I would do with a real budget anymore.


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